Webinar Library

Welcome to AGN’s Webinar Library, which contains hundreds of hours of on-demand training that is available FREE to authorized users at AGN Member institutions. Search for topics by keyword or explore the categories listed below.

NOTE: To view or register for webinars, individual users must first create a personal username and password. This will be different than your institution’s membership code, which is entered during each event registration to waive the fee.

Orientation

Begin with an introduction and overview of annual giving's 5 core concepts.

• Introduction to Annual Giving
• Segmentation
• Planning
• Analysis
• Collaboration
• Engagement

Key Constituencies

Examine the natural audiences within educational fundraising.

• Students
• Young Alumni
• Reunion Alumni
• Parents
• Faculty & Staff

Prospect Strategies

Learn how to engage prospects at each stage of the donor pipeline.

• Acquisition
• Retention
• Reactivation
• Leadership Gifts

Marketing Channels

Study the various mechanisms used to engage, solicit and steward donors.

• Websites
• Direct Mail
• Email
• Phone
• Texting
• Social Media
• Video
• Giving Days
• Crowdfunding
• Events
• Volunteers
• Frontline Fundraising

Other Topics

Discover additional techniques that will elevate your annual giving efforts.

• A/B Tests
• Acknowledgements
• Affinity Strategies
• Alumni Boards
• Annual Giving in Campaigns
• Ask Amounts
• Athletics Strategies
• Challenges
• Diversity Strategies
• Donor Recognition
• Employer Matching Gifts
• Financial Aid Appeals
• Impact Communications
• International Strategies
• Leadership Donor Societies
• Loyal Donor Societies
• Participation Strategies
• Predictive Modeling
• Premiums
• Prospect Research
• Recurring Gifts
• Regional Strategies
• Stewardship
• Surveys
• Writing Appeals
• and more!

For more information, please email us at info@annualgivingnetwork.com or call 888.407.5064