Donor recognition is a critical, yet often overlooked, aspect of annual giving. Whether you're sending a gift acknowledgement, producing a donor publication, or arranging an event, it's important to recognize donors in a thoughtful and respectful way. Doing so will not only help ensure that they have a positive giving experience, but will also increase the likelihood that they'll continue their support for many years to come.
Register now for your entire team to learn how to enhance the donor recognition efforts of your annual fund.
This recording is eligible for 1.25 points of CFRE credit.
WHAT YOU'LL DISCOVER
- Methods for recognizing donors intimately through meetings and correspondence, and publicly through events, honor roles, gift societies, plaques, bricks and other open displays
- Guidelines for listing donor names and giving information in print and digital publications
- Tactics for acknowledging new donors, loyal donors, reactivated donors and leadership donors in meaningful ways
- Examples that have worked at other institutions
- And more!
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Director of the Annual Fund, The Spence School
Skylar Beaver is the Director of Annual Giving at Washington and Lee University in Lexington, VA where she oversees a multi-channel solicitation program including reunion giving, class agents, young alumni and student philanthropy. Previously, she served as the Director of the Annual Fund at Hobart and William Smith Colleges in Geneva, NY. She is an active member and past Chair of STAFF (Sharing the Annual Fund Fundamentals) and holds a B.A. in Sociology from Hobart and William Smith Colleges and an M.P.A. in nonprofit management from SUNY Brockport.