Parent Giving

Recorded On: 02/01/2024

OVERVIEW

Parents are a key constituency for most colleges, universities, and independent schools. But unlike alumni, whose relationships can span a lifetime, the window of opportunity to engage and solicit parents is relatively short. That’s why it's so important to understand them and develop programs that appeal to their unique needs and interests. Doing this well will have a major impact when it comes to achieving your fundraising goals.

Register now to learn the fundamentals of parent giving, and prepare your program for success now and for years to come.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

  • Guidelines for understanding and engaging parents as a unique constituency
  • Tactics for developing compelling direct appeals that resonate with parents
  • Methods for identifying and cultivating parent leadership donors
  • Tips for engaging parents through volunteer opportunities, events, and other activities 
  • Examples from other institutions, and more!

Prefer to pay by check? Complete this form and we'll send you an invoice.

Dan Allenby (Host)

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

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