Challenges

Recorded On: 02/22/2024

OVERVIEW

Consumers love to get a good deal or take advantage of a special offer, which is why coupons and sales can be effective marketing techniques. The same concept applies in fundraising too, which is why donor “challenges” can be so effective as a way to create excitement and motivate your donors to give. There are many different ways to approach doing challenges. Whether it's part of a giving day or a stand alone effort, understanding your options and determining the best strategy for your program, will ensure that your challenge runs smoothly and helps you achieve your fundraising goals.

This webinar is eligible for 1 point of CFRE credit.

WHAT YOU'LL DISCOVER

Perspectives for understanding challenges
Tips for organizing your efforts
Methods for promoting your campaign
Guidelines for following up after the challenge
Examples from other institutions, and more!

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Dan Allenby

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Amy Burke

With more than 30 years of experience in educational and political annual giving fundraising, Amy has led programs at Wellesley College, Harvard College,Harvard Business School, Bentley University and MIT. She holds a B.S. from the University of Massachusetts Amherst and an M.B.A. in Organizational Behavior from Bentley University