Recorded On: 02/22/2024


Consumers love to get a good deal or take advantage of a special offer, which is why coupons and sales can be effective marketing techniques. The same concept applies in fundraising too, which is why donor “challenges” can be so effective as a way to create excitement and motivate your donors to give. There are many different ways to approach doing challenges. Whether it's part of a giving day or a stand alone effort, understanding your options and determining the best strategy for your program, will ensure that your challenge runs smoothly and helps you achieve your fundraising goals.

Register now for your entire team to learn how to organize and implement successful challenge campaigns.

This webinar is eligible for 1 point of CFRE credit.


  • Perspectives for understanding challenges
  • Tips for organizing your efforts
  • Methods for promoting your campaign
  • Guidelines for following up after the challenge
  • Examples from other institutions, and more!

Prefer to pay by check? Complete this form and we'll send you an invoice.

Amy Burke

With more than 30 years of experience in educational and political annual giving fundraising, Amy has led programs at Wellesley College, Harvard College,Harvard Business School, Bentley University and MIT. She holds a B.S. from the University of Massachusetts Amherst and an M.B.A. in Organizational Behavior from Bentley University


Recorded 02/22/2024  |  30 minutes
Recorded 02/22/2024  |  30 minutes