Impact Communications

Recorded On: 03/23/2023

OVERVIEW

It’s not about the money. It’s about what the money does. That’s why it’s so important to develop content and messages that communicate the impact of annual fund gifts to donors. This is especially true for unrestricted gifts where donors may not understand how their donations are being used. Articulating how annual fund gifts benefit students, faculty, and the institution in general - through appeals, acknowledgments and other communications - is a critical aspect of stewardship and key to ensuring continued lifelong support.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Methods for explaining the role of annual giving
Tips for crafting messages about impact
Guidelines for developing content for different donor segments
Tactics for conveying impact across multiple channels
Examples from other institutions, and more!

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Terence Bodak

With more than 15 years of experience in annual giving and educational fundraising, Terence has led programs at Rutgers University Foundation and Monmouth University. He holds a B.A. in Political Science and an M.A. in European History, both from Monmouth University.