Analysis is a critical part of developing an effective annual giving strategy. Whether you're preparing to start a new fiscal year, in the middle of one, or just wrapping one up, looking at data will help you understand what’s working, what’s not, and what you can do to improve. Doing so in a structured and methodical way will give you clear insight and help you steer your program in the right direction.

Register now and learn how to use analysis to assess and enhance your annual giving strategy.

This webinar is eligible for 1 point of CFRE credit.


  • Tips for getting started
  • Methods for calculating performance metrics
  • Guidelines for monitoring activity
  • Tactics for making sense of it all
  • Examples from other institutions, and more!

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Dan Allenby

Principal & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.


On Demand Training
Select the "View On-Demand Recording" button to begin.  |  60 minutes
Select the "View On-Demand Recording" button to begin.  |  60 minutes