Participation Strategies

Recorded On: 09/09/2021


The majority of annual giving professionals report that alumni participation is among the highest priorities for their program. But that expectation comes in the face of many challenges, including a twenty-year decline in the percentage of alumni who donate to their alma mater annually. Developing standards for how to calculate participation, setting smart goals, and determining which strategies to implement can provide the framework for growing alumni participation.

Register now to learn how you can boost alumni participation rates at your own institution. 

This webinar is eligible for 1.25 points of CFRE credit.


  • Guidelines for calculating alumni participation rates 
  • Tips for setting short-term and long-term participation goals
  • Tactics for structuring a plan for increasing participation rates
  • Methods for inspiring colleagues and volunteers around participation efforts
  • Examples from other institutions, and more!

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Craig Waltman

With over 20 years of experience in annual giving and educational fundraising, Craig has led programs at Haverford College, Swarthmore College, and Pathway School. His other experience includes work with STAFF (Sharing the Annual Fund Fundamentals) and the Chester Valley Little League Board. He holds a B.A. in Psychology from Elizabethtown College.


Participation Strategies
Select the "View On-Demand Recording" button to begin.  |  75 minutes
Select the "View On-Demand Recording" button to begin.  |  75 minutes