Financial Aid Appeals


As the cost of tuition continues to rise at significant rates, many educational institutions face pressure to provide access to deserving students. In turn, annual giving programs and gift officers are developing more proactive strategies to help identify donor prospects who care about and want to support financial aid and scholarships. Knowing how to find these prospects, and understanding the potential challenges surrounding these efforts will help ensure that fundraising goals are met and greater student access is achieved. 

Register now for your entire team to learn how to develop effective annual appeals to support financial aid and scholarships. 

This webinar is eligible for 1 point of CFRE credit.


  • Guidelines for putting financial aid into perspective
  • Methods for identifying prospects with interest and capacity
  • Tips for soliciting support for financial aid
  • Tactics for stewarding donors in meaningful ways
  • Examples from other institutions, and more!

Prefer to pay by check? Complete this form and we'll send you an invoice.

Dan Allenby

Principal & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Greg Knedler

With more than 25 years of experience in annual giving and educational fundraising, Greg has led programs at Troy University, the Air Force Academy Foundation, Georgia State University, and Auburn University. His other experience includes consultant work with K-12 private and charter schools. He holds a B.S in Marketing and an M.Ed. in Marketing Education, both from Auburn University.


Select the "View On-Demand Recording" button to begin.  |  45 minutes
Select the "View On-Demand Recording" button to begin.  |  45 minutes
Recorded 07/09/2024  |  45 minutes
Recorded 07/09/2024  |  45 minutes