Loyal Donor Societies

Recorded On: 04/09/2024

OVERVIEW

Annual giving programs are tasked with developing sustainable sources of philanthropic support for their institution. One of the most effective ways to do this is by developing donor loyalty programs that encourage regular giving habits and inspire donors (at every level) to make a gift each and every year. These programs not only help to create a positive experience for donors but they help to improve retention and participation rates in the near and long term.

This webinar is eligible for 1 point of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for launching your program
Tips for promoting membership
Strategies for stewarding loyal donors
Methods for evaluating your effort
Examples from other institutions, and more!

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Dan Allenby

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Megan Rajski

With over 12 years of experience in education and annual giving, Megan has led annual giving and donor participation programs at Fairfield University and the University of Chicago. Her other experience includes work in admissions and direct marketing. She holds a B.F.A. in Communications from Valparaiso University and an M.B.A. from University of Phoenix.