Direct Mail

Recorded On: 02/06/2025

OVERVIEW

Direct mail is a cornerstone of annual gift fundraising. Despite the evolution of new media and technology, direct mail continues to be a primary driver of donors and dollars for most institutions. Understanding (and regularly revisiting) the basics of segmentation, messaging, timing, production, and analysis will help to ensure that your appeals stand out and resonate with your prospective donors.

This webinar is eligible for 1 point of CFRE credit.

WHAT YOU'LL DISCOVER

Methods for planning a campaign
Advice for developing messages
Tips for producing a mailing
Guidelines for analyzing results
Examples from other institutions, and more!

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Dan Allenby

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.