Leadership Gift Appeals

Recorded On: 07/25/2024

OVERVIEW

In annual giving - just as with nearly every other type of fundraising effort - the majority of the money raised will almost always come from a relatively small group of a campaign's top donors. That’s why it’s so important to develop personalized, high-quality appeals for this important group. Doing so will not only increase the chances that your appeals will stand out and get opened, but it will go a long way to making your best prospects and donors feel special and appreciated.

Register now for your entire team to learn how to develop effective leadership gift appeals to support your annual giving efforts.

This webinar is eligible for 1 point of CFRE credit.

WHAT YOU'LL DISCOVER

Methods for identifying and segmenting leadership gift prospects.
Tactics developing messages that resonate with leadership donors
Tips for scheduling and integrating your appeals across multiple channels.
Guidelines for analyzing and evaluating your efforts
Examples from other institutions, and more!

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Dan Allenby

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Amanda Davis

With over 15 years of experience in annual giving and educational fundraising, Amanda has led programs at The University of Oklahoma Foundation, Oklahoma State University Foundation, Oklahoma City University, University of Missouri - Kansas City, and the University of New Orleans. Her other experience includes work with American Red Cross Southeast Louisiana Chapter. She holds B.A. in English and Sociology from the University of Missouri-Columbia and an M.P.A. from the University of Missouri - Kansas City.