Introduction to Annual Giving

Includes a Live Web Event on 07/31/2025 at 12:00 PM (EDT)

FREE LIVE EVENT: Space is limited - Register by July 11th to secure your spot!

OVERVIEW

Whether you are new to the field or a seasoned educational fundraising professional, it’s important to have a basic understanding of “annual giving”. This plenary session will provide you with an overview of the annual giving space, including its fundamental purpose, its key processes, and its unique terminologies, tools, and techniques. It's also a great starting point for new AGN Members who are exploring AGN’s training curriculum.

Register now to begin your journey through the annual giving space and help prepare your institution’s pipeline for the future.

WHAT YOU'LL DISCOVER

Perspectives for understanding the fundamental purpose of annual giving
Methods for comprehending the key processes in an annual giving operation
Tips for grasping annual giving’s various tools and communication channels
Guidelines for mastering the core concepts of annual giving strategy
And more!

WHAT YOU GET

One log-in to the LIVE webinar; invite your entire team
Your questions answered by an expert
Copies of the presentation materials and resources
Eligible for 1.5 points of CFRE credit

Dan Allenby

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.