Introduction to Annual Giving

Recorded On: 07/31/2025

OVERVIEW

Whether you are new to the field or a seasoned educational fundraising professional, it’s important to have a basic understanding of “annual giving”. This plenary session will provide you with an overview of the annual giving space, including its fundamental purpose, its key processes, and its unique terminologies, tools, and techniques. It's also a great starting point for new AGN Members who are exploring AGN’s training curriculum.

Register now to begin your journey through the annual giving space and help prepare your institution’s pipeline for the future.

This webinar is eligible for 1.5 points of CFRE credit.

WHAT YOU'LL DISCOVER

Perspectives on the role of annual giving
Methods for comprehending key processes
Tips for grasping annual giving’s tools and tactics
Guidelines for mastering the core concepts
And more!

Dan Allenby

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.