Retention

Recorded On: 05/25/2023

OVERVIEW

Retention is the cornerstone of annual giving. Measured as the number of prior year donors who renew their support, it’s often viewed as an indicator of donor satisfaction. Unfortunately, many organizations view it as one of their biggest challenges. Developing strategies to increase the number of donors who give consistently from one year to the next will establish a foundation for lifelong donor engagement and lasting philanthropic support.

This webinar is eligible for 1 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for measuring donor retention rates
Tips for developing renewal messages
Tactics for coordinating renewal appeals across multiple channels
Methods for evaluating your efforts and reporting results
Examples from other institutions, and more!

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Colin Hennessy

With nearly 15 years of experience in annual giving and educational fundraising, Colin has led programs at the University of Iowa, the University of Pennsylvania, and the University of Chicago. His other experience includes work with CASE, the Annual Giving Directors' Consortium, the Northeast Annual Giving Conference, and the Annual Giving Ivy+ Conference. Colin holds a B.A. in Communications and Media Studies from The University of Iowa, an M.P.A. in Public Policy and Administration from Iowa State University, and an Ed.D. in Higher Education Management from the University of Pennsylvania.