Social Media

Recorded On: 05/16/2024

OVERVIEW

Social media can be a great way to engage donors and communicate with them about the importance and impact of annual giving. And while there are a variety of different platforms available, it’s important to recognize the pros and cons of each one - and to use them together with other channels - as part of a comprehensive fundraising strategy.

Register online to learn how to use social media to enhance your annual giving efforts and improve your fundraising results.

This webinar is eligible for 1 point of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for identifying opportunities
Tips for developing content
Techniques for promoting content
Methods for evaluating your efforts
Examples from other institutions, and more!

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Dan Allenby

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Paul Morin

With more than 12 years experience in educational fundraising, marketing and public relations, Paul Morin has filled key roles in programs at the University of Michigan and Bowling Green State University. His other experience includes communication and PR for Toledo’s Science Center and teaching at Central Michigan University. He holds a B.A. in English from Hope College, an M.A. in English Language and Literature from Central Michigan University and an M.F.A in Creative Writing from Bowling Green State University.