Social Media

Includes a Live Web Event on 05/16/2024 at 12:00 PM (EDT)

OVERVIEW

Social media can be a great way to engage donors and communicate with them about the importance and impact of annual giving. And while there are a variety of different platforms available, it’s important to recognize the pros and cons of each one - and to use them together with other channels - as part of a comprehensive fundraising strategy.

Register online to learn how to use social media to enhance your annual giving efforts and improve your fundraising results.

WHAT YOU'LL DISCOVER

Guidelines for understanding key social media platforms and the unique opportunities each one offers related to fundraising
Tips for scheduling your social media activity and integrating it with other channels and activities.
Techniques for creating different types of social content to support your annual giving efforts.
Methods for measuring engagement, tracking activity, and evaluating your efforts.
Examples from other institutions, and more!

WHAT YOU GET

One log-in to the LIVE webinar; invite your entire team
Link to watch a recording of the webinar following the live event
Your questions answered by an expert
Copies of the presentation materials and resources
Eligible for 1 point of CFRE credit
AGN Members get FREE webinar registration. Click here to learn more.

Prefer to pay by check? Complete this form and we'll send you an invoice.

Paul Morin

With more than 12 years experience in educational fundraising, marketing and public relations, Paul Morin has filled key roles in programs at the University of Michigan and Bowling Green State University. His other experience includes communication and PR for Toledo’s Science Center and teaching at Central Michigan University. He holds a B.A. in English from Hope College, an M.A. in English Language and Literature from Central Michigan University and an M.F.A in Creative Writing from Bowling Green State University.