Social Media

Recorded On: 05/16/2024


Social media can be a great way to engage donors and communicate with them about the importance and impact of annual giving. And while there are a variety of different platforms available, it’s important to recognize the pros and cons of each one - and to use them together with other channels - as part of a comprehensive fundraising strategy. 

Register online to learn how to use social media to enhance your annual giving efforts and improve your fundraising results.

This webinar is eligible for 1 point of CFRE credit.


  • Guidelines for identifying opportunities
  • Tips for developing content
  • Techniques for promoting content
  • Methods for evaluating your efforts
  • Examples from other institutions, and more!

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Paul Morin

With more than 12 years experience in educational fundraising, marketing and public relations, Paul Morin has filled key roles in programs at the University of Michigan and Bowling Green State University. His other experience includes communication and PR for Toledo’s Science Center and teaching at Central Michigan University. He holds a B.A. in English from Hope College, an M.A. in English Language and Literature from Central Michigan University and an M.F.A in Creative Writing from Bowling Green State University. 


Webinar Presentation
Recorded 05/16/2024  |  45 minutes
Recorded 05/16/2024  |  45 minutes
Samples and Q&A
Recorded 05/16/2024  |  60 minutes
Recorded 05/16/2024  |  60 minutes