Writing Appeals

OVERVIEW

The success of an institution’s overall annual giving efforts is often tied to the effectiveness of its written appeals. And while you don’t need to be a Pulitzer Prize-winning author to craft strong appeals, you do need to be able to make the case for support in a clear and compelling way. Appeal writing is an important skill for all advancement professionals—one that has a direct impact on every program’s success and remains valuable throughout your whole career.

Register now for your entire team to learn how to write powerful appeals for your annual fund. 

WHAT YOU'LL DISCOVER

• Methods for understanding your role
• Tips for defining your audience
• Tactics for establishing a framework 
• Guidelines for developing your message
• Examples from other institutions, and more!

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