Premiums

Recorded On: 09/26/2024

OVERVIEW

Offering token gifts or “premiums” to incentivize alumni, parents and friends to donate has become a common practice for many school annual giving programs. And while this tactic can often boost response, it also comes with potential risks and compliance requirements that need to be considered. When properly planned and incorporated into appeals, premiums can not only help increase giving, but can also help cultivate a sense of community.

Register now for your entire team to learn how to incorporate premiums into your fundraising appeals in an appropriate and effective way.

This webinar is eligible for 1 point of CFRE credit.

WHAT YOU'LL DISCOVER

Perspectives for understanding the opportunities
Tips for planning a campaign
Guidelines for promoting your offer
Methods for analyzing the results
Examples from other institutions, and more!

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Dan Allenby

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Emily Berry

With more than 20 years of experience in educational and nonprofit fundraising, Emily has led programs at Miami University and the Multiple Sclerosis Society. She holds a B.A. in Health & Sport Studies and an M.A. in Instructional Design and Technology, both from Miami University.