Premiums

Includes a Live Web Event on 09/26/2024 at 12:00 PM (EDT)

Register
- Early bird pricing available!
- Non-member - $275
- Member - Free!
- Regular Price after 09/14/2024 3:04 AM
- Non-member - $375
- Member - Free!
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Early Bird Discount for Non-Members ends Friday, September 13, 2024

OVERVIEW

“Quid pro quo” is Latin and means that something is given in exchange for something else. In consumer marketing, offering token items (often referred to as “premiums”) is frequently used to entice people to purchase a product or service. In fundraising, it can also be an effective technique to motivate donors. However, incorporating premiums into your appeals needs to be done in a way that not only incentivizes donors to take action but conveys a sense of philanthropic purpose and highlights gift impact.

Register now for your entire team to learn how to incorporate premiums into your fundraising appeals in an appropriate and effective way.

WHAT YOU'LL DISCOVER

Perspectives for understanding the pros and cons of using premiums
Tips for creating compelling offers in the context of a philanthropic message
Guidelines for fulfilling your offers while remaining compliant with gift crediting standards
Methods for analyzing your efforts and the return on your investment
Examples from other institutions, and more!

WHAT YOU GET

One log-in to the LIVE webinar; invite your entire team
Link to watch a recording of the webinar following the live event
Your questions answered by an expert
Copies of the presentation materials and resources
Eligible for 1 point of CFRE credit
AGN Members get FREE webinar registration. Click here to learn more.

Prefer to pay by check? Complete this form and we'll send you an invoice.

Dan Allenby

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Emily Berry

With more than 20 years of experience in educational and nonprofit fundraising, Emily has led programs at Miami University and the Multiple Sclerosis Society. She holds a B.A. in Health & Sport Studies and an M.A. in Instructional Design and Technology, both from Miami University.