Websites

Recorded On: 06/07/2024

OVERVIEW

When it comes to running an annual giving program, you don't have to be a professional web designer to appreciate the importance of engaging web pages and easy-to-use online giving forms. Just as consumers expect a fluid online shopping experience, donors also want their online experience to be simple and easy. That’s why it's so important for everyone who works in annual giving to understand the basic concepts of good web design and functionality.

Register now for your entire team to what it takes to have a successful website and donation form to support your institution's annual giving efforts.

This webinar is eligible for 1 point of CFRE credit.

WHAT YOU'LL DISCOVER

Ideas for understanding a donor’s experience
Guidelines for developing a website
Tips for optimizing donation forms
Methods for analyzing activities
Examples from other institutions, and more!

Prefer to pay by check? Complete this form and we'll send you an invoice.

Dan Allenby (Host)

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Christy Moss

With over 15 years of experience in annual giving and educational fundraising, Christy has led various programs at the University of Illinois. Her other experience includes Greenville University, USEED, and the National Multiple Sclerosis Society. She holds a B.A. in Communication from Greenville University and an M.S. in Information Science from the University of Illinois.