Reunion Giving

Recorded On: 01/17/2023


Celebrating class reunions (or even “graduation anniversaries”) can be one of the most effective ways to engage alumni and increase annual giving. Building on feelings of nostalgia and leveraging class affinity, reunion gift campaigns offer annual giving programs a special opportunity to attract new donors, engage current donors, reactivate lapsed donors, and solicit leadership-level gifts from your most loyal and engaged supporters.

Register now to learn strategies to maximize reunion giving at your institution.

This webinar is eligible for 1.25 points of CFRE credit


  • Methods for setting goals, developing timelines, and counting class fundraising totals
  • Tips for recruiting, training, and motivating volunteers
  • Tactics for creating strong appeals and soliciting leadership prospects
  • Guidelines for evaluating results and stewarding donors and volunteers
  • Examples from other institutions, and more

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Melinda Phillips

With over 15 years of experience in annual giving and educational fundraising, Melinda has led programs at Vanderbilt University and its Owen Graduate School of Management. Her other experience includes work with the Annual Giving Directors Consortium and the Rhodes College Alumni Board. She holds a B.A. from Rhodes College and an M.T.S. from Harvard Divinity School.


Select the "View On-Demand Recording" button to begin.  |  75 minutes
Select the "View On-Demand Recording" button to begin.  |  75 minutes