Giving Days

Recorded On: 12/05/2024

OVERVIEW

Giving days have become a core aspect of annual giving strategy for many educational institutions today. These time-bound campaigns can help generate important financial support, engage and excite donors, and strengthen the overall culture of philanthropy around campus. Understanding how to plan, implement, and evaluate a giving day can not only help to improve fundraising, but can broaden the base of philanthropic support.

This webinar is eligible for 1 points of CFRE credit.

WHAT YOU'LL DISCOVER

Tips for understanding the characteristics, benefits, and pitfalls of giving days
Guidelines for planning your activities prior to the event
Tactics for executing your plan on the big day
Methods for following up and evaluating your efforts when the day is done
Examples from other institutions, and more!

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Dan Allenby (Host)

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.