Crowdfunding

Recorded On: 04/10/2025

OVERVIEW

Crowdfunding has become an important tool for educational institutions and their advancement programs. In addition to raising money, it can be an effective way to uncover new donors, highlight campus priorities, and engage students, faculty, and others in fundraising. Whether you're just starting out, or you’re trying to take your existing crowdfunding program to the next level, understanding best practices will ensure that you get the most out of your efforts.

WHAT YOU'LL DISCOVER

Methods for getting started and identifying opportunities
Tips for working with project sponsors and volunteers
Tactics for promoting individual projects
Guidelines for following up afterward
Examples from other institutions, and more!

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Dan Allenby (Host)

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Adam Bradley

Senior Director Of Annual Giving at University of Michigan

Adam has led programs at The University of Michigan and its Ross School of Business. He also led research and recruiting efforts at Qualigence International. He holds a B.B.A. in Marketing and a certificate in strategic leadership from the University of Michigan.

Dominique Matteson

Associate Vice President of Creative Digital Strategy and Constituent Engagement at the University of Connecticut Foundation, Inc.

Dominique serves as the Associate Vice President of Creative Digital Strategy and Constituent Engagement at the University of Connecticut Foundation, Inc. She has also led programs at Trinity College - Hartford, Yale University and the University of Connecticut Law School Foundation. Her other experience includes work at the National Multiple Sclerosis Society. She holds a B.A. in English from the University of Connecticut.

John Templeman

Director, Annual Giving at Cleveland State University

John Templeman has led programs at Cleveland State, Case Western Reserve University and Baldwin Wallace University. John serves on the board for the Independent College Advancement Associates. He holds a certificate in non-profit management from Case Western Reserve University and a Bachelor's degree in Marketing from Bowling Green State.