Annual Giving in Campaigns

Recorded On: 06/20/2024

OVERVIEW

Multi-year comprehensive campaigns provide institutions with an opportunity to highlight all of their priorities and needs—not the least of which is annual support. That’s why it’s critical to ensure that the goals and messages of these campaigns and their annual giving efforts are aligned. Doing so will not only help to broaden the base of support during the current campaign, it will also ensure that the key players—including donors!—are prepared to back the effort when it’s time for the next one.

This webinar is eligible for 1 point of CFRE credit

WHAT YOU'LL DISCOVER

Guidelines for putting campaigns into perspective
Tips for incorporating annual giving into campaign plans
Tactics for engaging key prospects and volunteers
Methods for aligning communications and appeals
Examples from other institutions, and more!

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Dan Allenby

Principal & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Erin Glidden

With more than 15 years of experience in fundraising and development, Erin Glidden is responsible for providing analysis of the intuition’s donor base and pipeline. She has led programs at the South Dakota State University Foundation and the Mid-America Council of the Boy Scouts of America. Her other experience includes marketing and sports communication. She holds a B.B.A. and a certificate in entrepreneurship and marketing management from The University of Iowa Tippie College of Business.