Frontline Fundraising

Recorded On: 02/15/2024


In any fundraising effort, the majority of the dollars raised will almost always come from a relatively small group of generous donors. That's why it’s so important to have gift officers on the front lines who can cultivate, solicit, and steward top prospects in a personalized way. Doing so will increase the likelihood that those donors will give at the highest levels this year, and will help keep them engaged and supportive for years to come.

Register now to learn the fundamentals of effective frontline fundraising.

This webinar is eligible for 1 point of CFRE credit.


  • Guidelines for understanding your role
  • Tactics for preparing for meetings
  • Tips for meeting with prospects 
  • Methods for following up after meetings 
  • Examples from other institutions, and more!

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Dan Allenby

Principal & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.


Recorded 02/15/2024  |  90 minutes
Recorded 02/15/2024  |  90 minutes