New Donor Acquisition

Recorded On: 01/09/2025

OVERVIEW

New donor acquisition is essential to building a strong, sustainable donor pipeline. In fact, it’s one of the most important functions an annual giving program can perform. But it's not always easy and can be expensive. Finding new and creative ways to acquire donors not only helps to diversify and rejuvenate the donor pool, but it helps to strengthen the pipeline of future philanthropic support.

Watch this on-demand lesson to learn the timeless principals, terminologies, and tactics you’ll need to successfully manage new donor acquisition efforts for your annual giving program.

This webinar is eligible for 1 point of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for putting acquisition into perspective.
Suggestions for developing effective messages.
Tips for inspiring new donors through special campaigns.
Methods for evaluating and building on your acquisition efforts.
Examples from other institutions, and more!

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Dan Allenby

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.