Recorded On: 02/16/2023


Email has become an essential tool for today’s annual giving programs. But as prospect inboxes fill up, it’s become even more difficult to make email appeals stand out and get opened. Understanding the basic principles and current best practices in email marketing will help you make sure that your institution’s email campaigns resonate with donors and remain an important aspect of its overall fundraising strategy.

Register now for your entire team to learn how to plan, execute and analyze successful email campaigns for your organization. 

This webinar is eligible for 1.25 points of CFRE credit.


  • Guidelines for segmenting your audience
  • Tactics for planning calendars and production schedules
  • Tips for developing effective messages, content, and subject lines
  • Methods for evaluating results
  • Examples from other institutions, and more!

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Megan Poole

With over 10 years of experience in education and fundraising, Megan has led annual giving and direct marketing programs at the University of Virginia and the University of Florida. Her other experience includes work as a college writing instructor and a highschool English teacher. She holds a B.A. in English from Wesleyan College and an M.A. in English from Syracuse University.


Select the "View On-Demand Recording" button to begin.  |  75 minutes
Select the "View On-Demand Recording" button to begin.  |  75 minutes