Email

Recorded On: 02/16/2023

OVERVIEW

Email has become an essential tool for today’s annual giving programs. But as prospect inboxes fill up, it’s become even more difficult to make email appeals stand out and get opened. Understanding the basic principles and current best practices in email marketing will help you make sure that your institution’s email campaigns resonate with donors and remain an important aspect of its overall fundraising strategy.

Register now for your entire team to learn how to plan, execute and analyze successful email campaigns for your organization.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for segmenting your audience
Tactics for planning calendars and production schedules
Tips for developing effective messages, content, and subject lines
Methods for evaluating results
Examples from other institutions, and more!

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Megan Poole

Senior Director of Direct Marketing at University of Virginia

Megan Poole currently serves as the Senior Director of Direct Marketing at the University of Virginia. She has previously led programs at the University of Florida. Her other experience includes work as a college writing instructor and a high school English teacher. Megan holds a B.A. in English from Wesleyan College and an M.A. in English from Syracuse University.