Athletics Strategies

Recorded On: 12/06/2022


Whether your organization boasts nationally competitive teams or simply offers club and intramural sports, athletic programs can be an important fundraising priority for educational institutions. While each program may have its own set of opportunities and challenges, the strategies used by organizations can often be universal. Understanding and implementing timeless best practices, while incorporating the latest techniques to fit the unique characteristics of your athletic programs will ensure that volunteers, donors, and fans stay engaged, excited, and supportive.

Register online for your entire team to learn the fundamentals of athletic fundraising and prepare your program for success now and for years to come.

This webinar is eligible for 1.25 points of CFRE credit.


  • Guidelines for planning communications and solicitations 
  • Tips for designing appeals, challenges, and special campaigns 
  • Tactics for engaging key stakeholders in your efforts
  • Methods for stewarding your donors and volunteer
  • Examples from other institutions, and more!

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Katie Britton

With nearly 15 years of experience in educational and nonprofit fundraising, Katie has led programs at the University of Chicago, Valparaiso University, and Lakeland College. She holds a B.A. in Psychology from Valparaiso University and an M.A. in Counseling: Higher Education from Lakeland University.


Fundamentals of Athletics Fundraising
Select the "View On-Demand Recording" button to begin.  |  75 minutes
Select the "View On-Demand Recording" button to begin.  |  75 minutes