Recorded On: 06/24/2021


Video has quickly become a necessary platform for any organization wishing to communicate with its constituents. It’s especially important in fundraising, as it offers a way to articulate gift impact and the case for support in a dynamic and compelling way. But like any form of content, video requires a sound strategy if you’re going to get the most out of it.

Register now to learn how to successfully incorporate video into your fundraising and donor engagement efforts. 

This webinar is eligible for 1.25 points of CFRE credit.


  • Perspectives for thinking about the different opportunities and formats for video in fundraising
  • Tips for developing a schedule that integrates videos across multiple channels
  • Guidelines for managing video production processes
  • Methods for tracking and evaluating your efforts
  • Examples from other institutions, and more!

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Astria Smith

With more than 20 years of experience in annual giving and educational fundraising, Astria has successfully led programs at Southern Methodist University and Methodist Children’s Home. Her other experience includes over 15 years as a speaker with CASE. Astria holds a B.A. in Psychology from Baylor University as well as master’s degrees from both Amberton University and Southern Methodist University.


Video Campaigns
Select the "View On-Demand Recording" button to begin.  |  75 minutes
Select the "View On-Demand Recording" button to begin.  |  75 minutes