Writing for Annual Funds

Recorded On: 10/18/2016


Words are powerful. That's especially true in annual giving. Whether you're presenting a case for support, crafting direct appeals, or producing gift acknowledgements, good writing can increase the impact and effectiveness of your annual giving efforts. Developing clear and compelling messages and selecting words that motivate and resonate make all the difference when it comes to acquiring and retaining donors.

Register now for your entire team to learn how to become effective writers for your annual giving program.

This recording is eligible for 1.25 points of CFRE credit. 


  • Tips for approaching each new writing project and overcoming writer's block
  • Guidelines for refining your writing skills and developing messages that motivate your donors to take action and continue their support
  • Methods for identifying content and stories that will resonate with donors
  • Examples that have worked at other institutions
  • And more!

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Gina Fiorillo

Senior Director of Annual Giving, Rutgers University Foundation

Gina Fiorillo is the Senior Director of Annual Giving at the Rutgers University Foundation, where she manages multichannel fundraising efforts including direct mail, phonathon, and email. Her 20-year career includes work at Kean University and Douglass College as well as several non-profits including Slow Food USA and the George Street Playhouse. Gina holds a B.A. in English from Douglass College and an M.P.A from the School of Public Affairs & Administration, Rutgers University.


On Demand Training
Recorded 10/18/2016
Recorded 10/18/2016