Writing for Annual Funds

Recorded On: 10/18/2016

OVERVIEW

Words are powerful. That's especially true in annual giving. Whether you're presenting a case for support, crafting direct appeals, or producing gift acknowledgements, good writing can increase the impact and effectiveness of your annual giving efforts. Developing clear and compelling messages and selecting words that motivate and resonate make all the difference when it comes to acquiring and retaining donors.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Tips for approaching each new writing project and overcoming writer's block
Guidelines for refining your writing skills and developing messages that motivate your donors to take action and continue their support
Methods for identifying content and stories that will resonate with donors
Examples that have worked at other institutions
And more!

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Gina Fiorillo

With over 20 years of experience in annual giving and educational fundraising, Gina has led programs at New York University, the Rutgers University Foundation, Kean University, and Douglass College. She holds a B.A. in English from Douglass College and an M.P.A. from the School of Public Affairs & Administration at Rutgers University.