Websites & Giving Forms

Recorded On: 02/23/2021

OVERVIEW

You don't have to be a tech-savvy web designer to appreciate the importance of engaging web pages and easy-to-use online giving forms. As retailers continue to improve the online experiences for their customers, donors have greater expectations for the websites and donation forms for educational and nonprofit institutions as well. With this in mind, everyone who works in fundraising should understand the basic concepts of good web design and functionality.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for determining and prioritizing which content to include on your site
Ideas for structuring your site so it’s visually appealing and easy to navigate
Tips for improving donation forms to create a positive giving experience for donors
Methods for measuring site traffic and activity and translating key findings into action
Examples from other institutions, and more!

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Christy Moss

With over 15 years of experience in annual giving and educational fundraising, Christy has led various programs at the University of Illinois. Her other experience includes Greenville University, USEED, and the National Multiple Sclerosis Society. She holds a B.A. in Communication from Greenville University and an M.S. in Information Science from the University of Illinois.