Webcast: Challenge Campaigns

Includes a Live Web Event on 01/22/2026 at 12:00 PM (EST)

Register
- Early bird pricing available!
- Non-member - $295
- Member - Free!
- Regular Price after 01/03/2026 3:28 AM
- Non-member - $395
- Member - Free!
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Early Bird Discount: Register by January 2nd and save $100!

OVERVIEW

Consumers love to get a good deal or take advantage of a special offer, which is why coupons and sales can be effective marketing techniques. The same concept applies in fundraising too, which is why donor “challenges” can be so effective as a way to create excitement and motivate your donors to give. There are many different ways to approach doing challenges. Whether it's part of a giving day or a stand-alone effort, understanding your options and determining the best strategy for your program, will ensure that your challenge runs smoothly and helps you achieve your fundraising goals.

Register now for this live interactive event and discover some of the current best practices in organizing and implementing successful challenge campaigns.

WHAT YOU GET

Access to the live interactive event - FREE for AGN Members!
Different perspectives from a variety of institutions
Practical ideas that you can implement right away
Chance to have your questions answered by a panel of experts
Opportunity to chat with colleagues from other organizations
Access to event materials
Earn CFRE credit

Prefer to pay by check? Complete this form and we'll send you an invoice.

WANT TO CONTINUE LEARNING?

Register for AGN’s Donor Challenges Workshop that will take place the next day on Friday, January 23rd from 12:00pm to 3:00pm ET. Click here to register or to learn more.

Dan Allenby (Host)

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Amanda Rothstein

Manager of Accounts, Direct Marketing Fundraising Programs at the University of Minnesota Foundation

Amanda Rothstein serves as the Manager of Accounts for Direct Marketing Fundraising Programs at the University of Minnesota Foundation. She previously led programs at Benilde-St. Margaret's School. Amanda’s other experience includes copywriting and fundraising for public radio, museums and other non-profits. Amanda holds a B.A. in Philosophy and English from St. Catherine University and a Fundraising Certificate from the University of St. Thomas - Opus College of Business.

Abygale Coats

Director, Annual Giving & Alumni Relations at the University of Saint Joseph

Abygale Coats serves as the Director of Annual Giving & Alumni Relations at the University of Saint Joseph. She previously led programs at the U.S. Coast Guard Academy Alumni Association. Her other experience includes work for community foundations and media organizations. Abygale holds an LLM in Intercultural Human Rights Law from St. Thomas University College of Law and a B.A. in Music from the University of Connecticut.

Nicole Morrell

Director of Development at St. Stephen's and St. Agnes School

Nicole Morrell serves as the Director of Development at St. Stephen's and St. Agnes School. Nicole’s other experience includes political campaign strategy, fundraising and finance, and national event organization. Nicole holds a Bachelor of Arts (BA) in Political Science and Corporate Communications from Southern Methodist University, and a Servant Leadership Certificate from Cornell University.