Web Analytics for Annual Giving

Recorded On: 06/19/2018

OVERVIEW

Websites and other digital channels allow existing and potential donors to learn about your organization and (hopefully) support it with a donation. At the same time, web properties can provide advancement programs with an opportunity to identify new prospects, monitor their behaviors, and gather information about their interests. When used strategically, this information can lead to a better online experience for your donors and better fundraising results for your institution.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for calculating key activity metrics for your website and other digital channels
Methods for interpreting the interests and online behaviors of site visitors and prospects
Tips for translating data into strategies that will improve solicitations and stewardship, and enhance the structure, function, and content of your web properties
Suggestions for formatting and distributing reports that highlight key findings and communicate recommendations
Examples from other institutions, and more!

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Christy Moss

With over 15 years of experience in annual giving and educational fundraising, Christy has led various programs at the University of Illinois. Her other experience includes Greenville University, USEED, and the National Multiple Sclerosis Society. She holds a B.A. in Communication from Greenville University and an M.S. in Information Science from the University of Illinois.