Using Alumni Engagement Metrics to Drive Annual Giving

Recorded On: 01/22/2019


The alumni relations team isn’t the only one that can benefit from tracking alumni engagement. Understanding how alumni interact with their alma mater through events, social media, volunteering, and other activities can help annual giving programs too. Determining which metrics are most relevant and how to incorporate them into your overall fundraising strategy can help uncover passionate alumni who are eager to support your institution.

Register now for your entire team to learn how to effectively use engagement metrics to increase alumni giving and participation.

This webinar is eligible for 1.25 points of CFRE credit.


  • Methods for identifying and collecting data on alumni engagement
  • Tactics for analyzing engagement data
  • Recommendations for how to apply the data and develop appeal strategies
  • Guidelines for evaluating results and enhancing internal collaboration
  • Examples from other institutions, and more!

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Joe Volin

Director of Alumni Engagement, IIT Chicago Kent College of Law

Joe Volin is the Director of Alumni Engagement at IIT Chicago Kent College of Law, where he oversees a comprehensive alumni relations and annual giving program. He also serves as adjunct faculty at Lewis University, where he teaches on higher education and non-profit management. Joe holds an Ed.D. from Northern Illinois University, through which his dissertation focused on the relationship between undergraduate student involvement and alumni engagement. He also has an M.S. in Adult and Higher Education from Northern Illinois University and a B.A. from Lewis University. 


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