Upgrading Donors to Higher Giving Levels

Includes a Live Event on 10/28/2021 at 1:00 PM (EDT)

  • Register
    • Early bird pricing available!
    • Non-member - $325
    • Member - Free!
    • Regular Price after 10/02/2021 3:00 AM
    • Non-member - $375
    • Member - Free!

Save $50 off the regular price of $375 when you register by 10/1/21 | AGN Members are FREE!


One of the most important functions of an annual giving program is to encourage donors to increase the size of their gifts over time. This can be accomplished in a variety of ways, including direct mail and email appeals, phonathon calls, online giving forms, personal solicitations, and other special campaigns. Managing these efforts in a strategic and coordinated way will not only increase the average gift and retention rates of your program; it will create more meaningful and rewarding giving experiences for donors.

Register now for your entire team to learn how to upgrade donors to higher giving levels and strengthen the pipeline of leadership gifts for your organization.


  • Guidelines for segmenting prospect pools and determining ask amounts based on a donor’s capacity and giving history
  • Tips for selecting the optimal solicitation channel for individual prospects and segments while integrating efforts across multiple channels
  • Recommendations for leveraging the recognition levels and benefit programs within your gift societies
  • Tactics to employ that inspire donors to give more through recurring gifts, second asks, term scholarships, reunions, and multi-year pledges
  • Examples from other institutions, and more!


  • One log-in to the LIVE webinar; invite your entire team
  • Link to watch a recording of the webinar following the live event
  • Your questions answered by an expert
  • Copies of the presentation materials and resources
  • Eligible for 1.25 points of CFRE credit
  • AGN Members get FREE webinar registration. Click here to learn more.

Prefer to pay by check? Complete this form and we'll send you an invoice.

Kristin Burnette

Director of Annual Giving, University of Illinois at Urbana-Champaign

Kristin Burnette is Director of Annual Giving at the University of Illinois at Urbana-Champaign, where she manages a centralized, pipeline program and collaborates on annual giving, data, stewardship and engagement strategies. Her over 10-year career at UIUC has included advancement and administrative positions for Institutional Advancement, the Department of Chemistry, and the School of Art + Design. Kristin holds an MS in Library and Information Science and a BA in Art History, both from the University of Illinois at Urbana-Champaign.


Upgrading Donors to Higher Giving Levels
10/28/2021 at 1:00 PM (EDT)   |  75 minutes
10/28/2021 at 1:00 PM (EDT)   |  75 minutes Event audio is available via streaming (through your computer speakers) or you may listen over the phone by calling 929.205.6099 and entering meeting ID 814 86336349. If you have any issues with the audio through your computer, we strongly advise you dial in using the phone number. International numbers available: https://agnresources.zoom.us/u/ablRKLvYyJ