Texting in Annual Giving

Recorded On: 10/02/2018

OVERVIEW

Texting has become a regular part of people’s everyday lives. For individuals and for organizations, it offers a simple and direct means of one-to-one as well as one-to-many communications. While some non-profits have implemented successful text-to-give campaigns around disasters and important events, many educational institutions still look for ways to integrate it with their traditional annual giving efforts. Through volunteer-based “text-a-thons” and other tactics, texting can help engage and solicit more prospects and improve fundraising results.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for planning and preparing for your efforts
Methods for recruiting and training staff and volunteers
Suggestions for developing content and phrasing messages
Tips for coordinating follow-up with donors and volunteers
Examples from other institutions, and more!

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Dia Ruocco

Director of Development for Annual Giving and Leadership Giving, Sidwell Friends School

Dia Karakantas Ruocco is Director of Development, Annual Giving and Leadership at Sidwell Friends School, where she oversees solicitation, stewardship and volunteer efforts for parents and alumni. Previously, she served as Director of Annual Giving at Sidwell Friends, and held annual giving positions at Ford’s Theatre Society in Washington, DC, and MIT. Dia has an MA in Arts Administration, Fundraising from Boston University and a BA in Classical, Ancient Mediterranean and Near Eastern Studies and Archaeology from Penn State.