Surveying Your Donors

Includes a Live Web Event on 06/25/2026 at 12:00 PM (EDT)

OVERVIEW

Conducting surveys can be a great way for annual giving programs to gather feedback and gain a better understanding of the perspectives, interests, and concerns of their donors and prospects. And while developing a survey may seem like a daunting task, it’s often more straightforward and manageable than people think. What’s more, the data you’ll collect will equip you with powerful insights to help elevate your fundraising to new heights.

WHAT YOU GET

Understanding of current trends and best practices
Insight into how other programs approach their work
Examples that you can incorporate into your own strategies
Chance to submit questions and chat with colleagues
Copies of all event materials
Opportunity to earn CFRE credit

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Dan Allenby (Host)

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Alessandra Demmons

Director, Pipeline Development at University of California, Berkeley

Alessandra has led programs at the Haas School of Business, as well as, the University of California, San Francisco. She currently serves as the Director, Pipeline Development at University of California, Berkeley. Her other experience includes work in student life, and the Boys & Girls Club. She holds a B.A. in environmental studies from University of Redlands and a Masters in Nonprofit Administration from the University of California, San Francisco.

Robin Savoian

Associate Director of Leadership Annual Giving at Caltech

Robin Savoian currently serves as the Associate Director of Leadership Annual Giving at Caltech. Her other experience includes non-profit development for museums and cultural organizations. Robin holds a B.S. in Entomology from the University of California, Davis.

Lauren Creany

Director of Donor Engagement at Lewis & Clark College

Lauren Creany currently serves as the Director of Donor Engagement at Lewis & Clark College. She has previously led programs at Reed College and at arts and community service organizations. She holds a B.A. in psychology from Vassar College.