Successful Direct Mail
Recorded On: 02/16/2016
Direct mail is still the primary source of donors and dollars for most annual giving programs today, which is why it's so important to produce appeals that balance the latest trends with traditional proven techniques. Successful direct mail campaigns are the result of data-driven segmentation, creative design, and clear messaging.
Register now for your entire team to learn how to produce successful direct mail appeals for your annual fund.
WHAT YOU'LL DISCOVER
- Guidelines for acquiring, reactivating, retaining, and upgrading donors through direct mail
- Ideas for segmenting, designing, and producing effective appeals within your budget
- Methods for analyzing results and maximizing ROI
- Examples that have worked at other institutions
- And more!
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Senior Director of Annual Giving, Rutgers University Foundation
Gina Fiorillo is the Senior Director of Annual Giving at the Rutgers University Foundation, where she manages multichannel fundraising efforts including direct mail, phonathon, and email. Her 20-year career includes work at Kean University and Douglass College as well as several non-profits including Slow Food USA and the George Street Playhouse. Gina holds a B.A. in English from Douglass College and an M.P.A from the School of Public Affairs & Administration, Rutgers University.