Storytelling in Annual Giving

Recorded On: 05/23/2017


Annual Giving programs often tell stories to motivate their donors and make the case for support. Good storytelling can help capture a donor's attention, tap into their emotions, and convey the impact that philanthropy has on an institution and its mission. Through written, verbal and visual communications, stories are an important tool for developing broad-based appeals, personalizing solicitations, and providing meaningful stewardship.

Register now for your entire team to learn how your annual fund can become a vehicle for effective storytelling on behalf of your institution.

This recording is eligible for 1.25 points of CFRE credit. 


  • Tips for listening, probing and uncovering stories about your institution's constituents, volunteers and donors
  • Guidelines for structuring and narrating interesting and compelling stories across all channels
  • Techniques for incorporating data and evidence to power your story
  • Examples that have worked at other institutions
  • And more!

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Gina Fiorillo

Senior Director of Annual Giving, Rutgers University Foundation

Gina Fiorillo is the Senior Director of Annual Giving at the Rutgers University Foundation, where she manages multichannel fundraising efforts including direct mail, phonathon, and email. Her 20-year career includes work at Kean University and Douglass College as well as several non-profits including Slow Food USA and the George Street Playhouse. Gina holds a B.A. in English from Douglass College and an M.P.A from the School of Public Affairs & Administration, Rutgers University.


On Demand Training
Recorded 05/23/2017
Recorded 05/23/2017