Stewardship for Annual Fund Donors

Recorded On: 02/02/2016

OVERVIEW

Stewardship is letting donors know that their gifts are appreciated, communicating the impact of their support, and involving them in the life of the institution. It’s especially important for annual giving programs which typically generate the majority of an organization's donors each year. Having sound stewardship programs for your annual fund will not only ensure a positive experience for donors today but will increase the likelihood that they will remain engaged and supportive in the future.

WHAT YOU'LL DISCOVER

Methods for acknowledging and recognizing donors efficiently and effectively
Strategies to ensure a positive and rewarding experience for your donors
Tactics for engaging donors in personal and meaningful ways
Examples that have worked at other institutions
And more!

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Lacie LaRue

Senior Director of Annual Giving, The Oregon State University Foundation

Lacie LaRue currently serves as the Senior Director of Annual Giving at the Oregon State University Foundation where she oversees a $19 million fundraising program. Her 15-year career in annual giving also includes work at Iowa State University, the University of Maryland, and Portland State University. An active volunteer with CASE, she is currently serving as the Chair of its 2014 Successful Annual Giving and Multi-Channel Marketing Conferences.