Stewarding annual fund donors goes beyond sending gifts acknowledgment letters. You also need to show donors how their gifts are making a difference, engage them through events and volunteer opportunities, and let them know they are important and appreciated. Good stewardship will not only help your annual fund raise more money, but it will create a community of loyal donors that will continue to support your organization for years to come.
Register now for your entire team to learn how to build a strong stewardship program for your annual fund.
WHAT YOU'LL DISCOVER
- Methods for acknowledging and recognizing donors efficiently and effectively
- Strategies to ensure a positive and rewarding experience for your donors
- Tactics for engaging donors in personal and meaningful ways
- Examples that have worked at other institutions
- And more!
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Senior Director of Annual Giving, The Oregon State University Foundation
Lacie LaRue currently serves as the Senior Director of Annual Giving at the Oregon State University Foundation where she oversees a $19 million fundraising program. Her 15-year career in annual giving also includes work at Iowa State University, the University of Maryland, and Portland State University. An active volunteer with CASE, she is currently serving as the Chair of its 2014 Successful Annual Giving and Multi-Channel Marketing Conferences.