Stewarding Scholarship Donors
Recorded On: 05/18/2021
When donors support student scholarships and financial aid—either by creating a new endowed fund or giving to an existing fund—it makes a powerful statement about their interests and priorities. The way institutions steward those donors afterward can have a big impact on their willingness to provide additional support in the future. Prompt gift acknowledgements, consistent communication, and thoughtful engagement will go a long way toward creating positive experiences and building lasting relationships for many years to come.
Register now for your entire team to learn how to effectively steward scholarship donors.
This webinar is eligible for 1.25 points of CFRE credit.
WHAT YOU'LL DISCOVER
- Guidelines for communicating gift impact and investment returns to donors
- Tips for engaging donors through events and other activities
- Tactics for involving scholarship recipients in your stewardship efforts
- Methods for evaluating your programs
- Examples from other institutions, and more!
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Director of Donor Engagement and Stewardship, UMass Boston
Vanessa Carta is the Director of Donor Engagement and Stewardship at UMass Boston, where she oversees all stewardship outreach, including cultivating the institution’s relationships with endowment and current-use scholarship donors. Her decade of experience in advancement also includes roles with the annual fund and as a frontline development officer for a graduate school, centers, and institutes. She currently serves as the regional president of Santa Clara University's Alumni Association Boston chapter. Vanessa has an MA in Conflict Resolution, Human Security, and Global Governance from UMass Boston and a BA in Religious Studies and Sociology from Santa Clara University.