Stewarding and Retaining New Donors

OVERVIEW

Acquiring a donor for the first time can be a challenging (and expensive) undertaking, which is why it’s so important to make sure it’s a positive experience for them. The best way to do this is through a thoughtful stewardship and communications plan that recognizes new gifts, celebrates first-time donors, and demonstrates the impact of philanthropic support. Doing so will go a long way toward increasing donor retention rates and creating a culture of loyal supporters.

Register now to learn how to successfully steward and retain new donors.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

• Methods for monitoring and tracking first-time gifts
• Tips for producing new donor acknowledgements and communications
• Tactics for renewing new donors on the anniversary of their first gift (and beyond!)
• Guidelines for reporting and evaluating your efforts
• Examples from other institutions, and more!

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