Soliciting & Stewarding Donors for Challenge Gifts

Recorded On: 03/12/2019

OVERVIEW

“Challenges” have become a common element in the strategy of many annual giving programs. Often used as part of giving days, crowdfunding efforts, and other special campaigns, they create excitement and incentivize donors to take action. But the prize money used in challenges doesn't just fall out of the sky—it’s often sponsored by generous leadership donors who want their own giving to have a broader impact and inspire support from others.

Register now to learn how to solicit and steward donors for challenge gifts that will support your annual giving campaigns.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Perspectives for understanding the different models and structures of challenges
Methods for identifying potential challenge sponsors
Tactics for soliciting donors for challenge gifts directly or through prospect managers
Tips for reporting campaign results and stewarding challenge donors
Examples from other institutions, and more!

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Craig Waltman

With over 20 years of experience in annual giving and educational fundraising, Craig has led programs at Haverford College, Swarthmore College, and Pathway School. His other experience includes work with STAFF (Sharing the Annual Fund Fundamentals) and the Chester Valley Little League Board. He holds a B.A. in Psychology from Elizabethtown College.