Soliciting & Stewarding Donors for Challenge Gifts

Recorded On: 03/12/2019


“Challenges” have become a common element in the strategy of many annual giving programs. Often used as part of giving days, crowdfunding efforts, and other special campaigns, they create excitement and incentivize donors to take action. But the prize money used in challenges doesn't just fall out of the sky—it’s often sponsored by generous leadership donors who want their own giving to have a broader impact and inspire support from others.

Register now for your entire team to learn how to solicit and steward donors for challenge gifts that will support your annual giving campaigns.

This webinar is eligible for 1.25 points of CFRE credit.


  • Perspectives for understanding the different models and structures of challenges
  • Methods for identifying potential challenge sponsors
  • Tactics for soliciting donors for challenge gifts directly or through prospect managers
  • Tips for reporting campaign results and stewarding challenge donors
  • Examples from other institutions, and more!

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Craig Waltman

Director of Annual Giving, Haverford College

Craig Waltman is Director of Annual Giving at Haverford College, where he oversees all aspects of the College’s annual giving program. Prior to joining Haverford in 2010, he served as a fundraising strategy and communications consultant for nationally-known universities, public broadcasting stations, and others. He also held positions in annual giving at Swarthmore College and in advancement at The Pathway School. Craig is an active volunteer with STAFF, Elizabethtown College, and serves on the Board of his local YMCA. He has frequently served as a volunteer and presenter with CASE. Craig holds a B.A. in Psychology from Elizabethtown College.


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