Securing Leadership Gifts Around Signature Events

Recorded On: 10/08/2019

OVERVIEW

Signature campus events like Reunion, Homecoming, Family Weekend, and other milestone celebrations can be a great way to bring people back together, rekindle fond memories, and develop stronger bonds between them and their schools. They can also provide a useful construct for cultivating prospects and soliciting leadership support. Whether your goal is to secure a major gift, a planned gift, or a lead annual gift, campus celebrations can create a great opportunity to do it. Careful planning and coordination will go a long way to increase your chances of success.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for setting goals, counting pledges, and crediting gifts
Methods for identifying and engaging prospects through committees and other activities
Tips for collaborating with colleagues and volunteers to execute solicitations
Tactics for stewarding donors between events and cultivating them for future giving
Examples from other institutions, and more!

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Emily Kernan

Executive Director of The Penn Fund, University of Pennsylvania

Emily Kernan is the Executive Director of The Penn Fund at the University of Pennsylvania, where she oversees all annual giving efforts targeted toward undergraduate alumni. Previously, she led the annual fund team at Rice University and held several positions in development at Lafayette College. Her instructional experience includes presenting for CASE and the Association of Fundraising Professionals (AFP), as well as teaching about annual giving at Rice's Center for Philanthropy and Nonprofit Leadership. A member of the Annual Giving Directors Consortium, Emily holds a BA in English from Binghamton University, while currently working toward an MS in Non-Profit Leadership at Penn's School of Policy and Practice.