Revamping Your Gift Clubs

Recorded On: 03/06/2019

OVERVIEW

Gift clubs can be a great way to recognize donors and structure your stewardship efforts, and nearly all institutions have gift clubs of some kind. As your program evolves, so should your gift clubs; yet many programs report theirs have remained the same for years. Updates to giving levels, donor benefits, and even names are often prudent, but need to be thoughtfully considered and carefully implemented to maintain donor satisfaction and giving.

This webinar is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for determining the optimal recognition levels for your institution
Methods for evaluating potential changes to names and associated benefits
Tactics for rolling out changes and communicating them to your community
Tips for evaluating the outcomes of your changes
Examples from other institutions, and more!

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Tiffany Tay

Tiffany Tay is Executive Director of Annual Giving and Alumni Relations at the University of Southern California, where she oversees an integrated channel marketing strategy, pipeline building, and program analysis for the institution’s annual giving program. Her previous positions in higher education include Director of Annual Giving at UC Irvine, integrated marketing positions at Stanford, and marketing and special events work at USC. Tiffany holds a B.A. from the University of California, Los Angeles, and a Digital Media and Marketing Certification from Duke University.