Reunion & Affinity Giving
Recorded On: 12/08/2015
Reunion and affinity-based fundraising can be a key component of annual giving strategy. Whether you're managing a class gift campaign, coordinating affinity group or employer-based giving programs, or managing a special interest project, you need a well-designed plan that engages your prospects and volunteers, increases their participation, and achieves your fundraising goals--while ensuring your staff and budget resources are deployed strategically.
Register now to learn how to plan and execute a successful affinity and class-based giving strategy for your institution.
WHAT YOU'LL DISCOVER
- Methods for recruiting, training, and motivating volunteers in ways that maximize results and minimize headaches
- Guidelines for developing innovative segmentation and compelling messaging to drive support within these groups
- Tactics for gaining buy-in from campus partners including major gifts and alumni relations
- Recommendations for planning activities and events that balance resources and results
- Examples from other institutions, and more!
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Director of The Stanford Fund and Direct Marketing, Stanford University
Amy Wilson is the Director of The Stanford Fund and Direct Marketing at Stanford University where she oversees integrated solicitation and stewardship programs including undergraduate reunion giving, young alumni giving and student philanthropy. Previously, she served as the Director of Class Giving & Student Advancement at The University of Chicago and the Director of Annual Giving at the Northwestern University School of Law. She is an active member of the Annual Giving Director's Consortium and holds an M.B.A. from Northwestern's Kellogg School of Management and a B.S. from Eastern Michigan University.