Reactivating Lapsed Donors

Includes a Live Event on 05/25/2021 at 1:00 PM (EDT)

Save $50 off the regular price of $345 when you register by 4/30/21 | AGN Members are FREE!


With every day that passes since a donor’s last gift, the likelihood that they’ll give again in the future declines. That’s why it is so important to keep lapsed donors in mind when designing your annual giving strategy. Developing thoughtful data-driven segments and creating personal messages across all of your solicitation channels will improve your reactivation strategy and help you achieve your fundraising goals.

Register now for your entire team to learn how to create appeal strategies for reactivating lapsed annual donors.


  • Guidelines for segmenting your lapsed donor populations
  • Methods for reactivating donors through different solicitation channels
  • Tactics for developing messages that resonate with lapsed donors
  • Strategies for evaluating your efforts and reporting results
  • Examples from other institutions, and more!


  • One log-in to the LIVE webinar; invite your entire team
  • Link to watch a recording of the webinar following the live event
  • Your questions answered by an expert
  • Copies of the presentation materials and resources
  • Eligible for 1.25 points of CFRE credit
  • AGN Members get FREE webinar registration. Click here to learn more.

Prefer to pay by check? Complete this form and we'll send you an invoice.

Elizabeth Keppel

Director of Strategic Priorities, Annual Giving, The Johns Hopkins University

Elizabeth Keppel is the Director of Strategic Priorities, Annual Giving at The Johns Hopkins University, where she leads the university's undergraduate alumni participation strategy. With a career that has spanned direct marketing, frontline fundraising, volunteer and board management, and special campaigns, she recently completed five years at the University of Florida, most recently serving as the Director of Annual Giving & Strategic Initiatives. She has also worked in annual giving at William & Mary. Elizabeth holds a B.A. in Government & Philosophy and an M.Ed. in Higher Education Administration from William & Mary.


Reactivating Lapsed Donors
05/25/2021 at 1:00 PM (EDT)   |  75 minutes
05/25/2021 at 1:00 PM (EDT)   |  75 minutes Event audio is available via streaming (through your computer speakers) or you may listen over the phone by calling 929.205.6099 and entering meeting ID 994 0885 8594. If you have any issues with the audio through your computer, we strongly advise you dial in using the phone number. International numbers available: