Reactivating Lapsed Donors

Includes a Live Web Event on 03/26/2026 at 12:00 PM (EDT)

Register
- Early bird pricing available!
- Non-member - $295
- Member - Free!
- Regular Price after 02/28/2026 3:19 AM
- Non-member - $395
- Member - Free!
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Early Bird Discount: Register by February 27th and save $100!

OVERVIEW

With every day that passes since a donor’s last gift, the likelihood that they’ll give again in the future declines. That’s why it is so important to keep lapsed donors in mind when designing your annual giving strategy. Developing thoughtful data-driven segments and creating personal messages across all of your solicitation channels will improve your reactivation strategy and help you achieve your fundraising goals.

WHAT YOU GET

Understanding of current trends and best practices
Insight into how other programs approach their work
Examples that you can incorporate into your own strategies
Chance to submit questions and chat with colleagues
Copies of all event materials
Opportunity to earn CFRE credit

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Dan Allenby (Host)

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.

Sara Dier

Director Annual Giving Engagement & Stewardship at Oregon State University Foundation

Sara Dier currently serves as the Director II, Annual Giving Engagement & Stewardship at Oregon State University Foundation. She has previously led programs at Clackamas Community College. Her other experience includes insurance and marketing. Sara holds a Bachelor's degree in English, Writing from Oregon State University.

Katherine Leatherman

Senior Associate Director of Direct Marketing at the University of Virginia

Katherine Leatherman currently serves as the Senior Associate Director of Direct Marketing at the University of Virginia. Her other experience includes athletics coaching and public relations Internship in the Arts. Katherine holds a Bachelor of Arts (B.A.) in English from Christopher Newport University and an M.A. in Strategic Communication from American University.

Andrew Jamieson

Associate Director of Annual Giving at Lycée Français de New York

Andrew Jamieson currently serves as the Associate Director of Annual Giving at Lycée Français de New York. He has previously led programs at The Harvey School. His other experience includes retail and luxury goods management. Jamieson holds a B.A. in Psychology from Wheaton College Massachusetts and will graduate with an M.S. in Non-Profit/Public/Organizational Management from Columbia University School of Professional Studies in May 2026.