Preparing for Generation Z Donors

Recorded On: 04/30/2019


There’s a new group of kids on campus—and they’re known as Generation Z. Having grown up surrounded by new media and technology, today’s current students present a new set of challenges and opportunities for advancement programs. Finding ways to capture their attention early on and teach them about the important role that philanthropy plays within your educational institution is key to maintaining a lasting relationship long after they graduate.

Register now for your entire team to learn how to prepare your annual giving program to best teach and engage Gen Z about philanthropy and your mission.

This webinar is eligible for 1.25 points of CFRE credit.


  • Guidelines for understanding the generational characteristics and traits of today’s students
  • Tactics for creating connections through faculty, student life, and student services
  • Tips for developing programs, activities, and volunteer opportunities that resonate with Gen Z students
  • Methods for evaluating your efforts and making adjustments to stay current
  • Examples from other institutions, and more!

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Samantha Hill

Director of Phonathon and Student Engagement, Duke University

Samantha Hill is the Director of Phonathon and Student Engagement at Duke University, where she oversees the university’s phonathon program and all aspects of engaging students in philanthropy for the institution. Prior to her current position, she held roles in phonathon management at both Duke and UNC Greensboro, and originally learned the ropes as a student caller. Samantha has a B.A. in Liberal Arts and Sciences, General Studies and Humanities from University of North Carolina at Greensboro.


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