Personalizing Direct Appeals

Recorded On: 01/14/2020

OVERVIEW

Dale Carnegie said, “A person’s name is to that person the sweetest and most important sound in any language.” In marketing fundraising communications, personalization can indeed be a powerful tool: research shows that personalized mailings, emails, and phone calls have higher open and response rates. Understanding how to effectively use data, segmentation, and variable messages to customize your mass solicitations can go a long way toward boosting engagement and giving from your alumni, parents, and friends.

WHAT YOU'LL DISCOVER

Guidelines for understanding the benefits and challenges of personalization
Tips for working with data to identify and prepare segments
Tactics for developing variable messaging to fit with individual personas
Methods for evaluating your efforts
Examples from other institutions, and more!

WHAT YOU GET

One log-in to the LIVE webinar; invite your entire team
Link to watch a recording of the webinar following the live event
Your questions answered by an expert
Copies of the presentation materials and resources
Eligible for 1.25 points of CFRE credit
AGN Members get FREE webinar registration. Click here to learn more.

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Avaleen Morris

With more than 15 years of experience in educational fundraising, Avaleen has led programs at Vanderbilt University Medical Center, Vanderbilt University, Emory University, and Spelman College. Avaleen holds both a B.S. in Psychology and an A.A. in Mass Communication/Media Studies from Northern Caribbean University.