Participation Strategies

Recorded On: 01/20/2015

With alumni participation rates in steady decline for more than two decades, annual giving professionals at educational institutions are under increasing pressure to buck the trend. This session will provide a roadmap to increase alumni giving rates while fostering a culture of philanthropy on and off campus.

What You Will Learn

Whether you're a large, complex annual giving program or a one-person shop, our expert instructor will share ideas that are easy to implement, including:

Methods for calculating, measuring, and projecting alumni participation rates.
Techniques for acquiring, retaining, and reactivating alumni donors.
Strategies to increase alumni participation in a sustainable way.
Tactics that don’t require a big budget
Examples that have worked at other institutions
And more

Dan Allenby (Host)

President & Founder | Annual Giving Network

Dan Allenby is an author, speaker, and consultant who has worked with educational institutions for over 25 years to improve their fundraising results. An internationally-recognized expert on annual giving, he is the recipient of CASE’s prestigious “Crystal Apple” award for teaching excellence. He is principal and founder of Annual Giving Network and previously led annual giving and membership programs at Boston University, Tufts University, Georgetown University, and the National Geographic Society.