Mining Social Media Data

Recorded On: 07/16/2015

OVERVIEW

Annual Giving and Alumni Relations programs today are thinking outside of their own databases. Today, social media not only provides a great tool for engaging and communicating with alumni, donors, and volunteers, but it can also provide access to information that's even more current, accurate and relevant than what you already have. Mining social media data can tell you where your constituents are, what they're doing, and how they feel.

WHAT YOU WILL DISCOVER

Methods for identifying potential donors and volunteers through social media
Guidelines for monitoring social media content to determine which topics and tones will resonate with your alumni and donors
Tactics for analyzing and reporting on social media activity
Examples that have worked at other institutions
And more!

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Tim Ponisciak

Director of Graduate Alumni Relations, The University of Notre Dame

Tim Ponisciak is the Director of Graduate Alumni Relations at The University of Notre Dame where he oversees the college's social media, events, and volunteer activities for the college of business. Previously he worked in Notre Dame's central annual giving office where he was responsible for the university's young alumni and student fundraising activities. He's an active presenter with CASE and holds an MBA and BBA's in Marketing and Mathematics from the University of Notre Dame.