Recorded On: 09/13/2018
Today’s email inboxes are perpetually full. And even though email offers a relatively easy and low-cost way to communicate with and solicit donors, “one-off” efforts aren’t always enough to capture someone’s attention. That’s why “micro-email campaigns” - sending multiple coordinated emails with a common theme within a relatively short period of time - are an increasingly common strategy for annual giving programs. Often planned around a specific deadline or event, these efforts can help boost open and click-through rates and lead to better fundraising results.
Register now for your entire team to learn how to produce successful micro-email campaigns for your annual fund.
This recording is eligible for 1.25 points of CFRE credit.
WHAT YOU'LL DISCOVER
- Guidelines for scheduling and planning your campaigns
- Suggestions for integrating campaigns with other fundraising efforts
- Tips for developing effective messages, content and subject lines
- Methods for analyzing key performance metrics and results
- Examples from other institutions, and more!
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Director of the Penn Fund, University of Pennsylvania
Christina Bender is Director of The Penn Fund, Marketing and Donor Participation at the University of Pennsylvania, where she oversees direct response and broad-based appeal efforts programs. Previously, she served in Associate Director roles in annual giving and alumni relations at the Wharton School of Business at Penn. She has held annual giving positions at Widener University and Philadelphia University. Christina was also the Development Associate and Calling Program Supervisor while she received her B.A. in English at Ursinus College.