Micro-Email Campaigns

Recorded On: 09/13/2018

OVERVIEW

Today’s email inboxes are perpetually full. And even though email offers a relatively easy and low-cost way to communicate with and solicit donors, “one-off” efforts aren’t always enough to capture someone’s attention. That’s why “micro-email campaigns” - sending multiple coordinated emails with a common theme within a relatively short period of time - are an increasingly common strategy for annual giving programs. Often planned around a specific deadline or event, these efforts can help boost open and click-through rates and lead to better fundraising results.

This recording is eligible for 1.25 points of CFRE credit.

WHAT YOU'LL DISCOVER

Guidelines for scheduling and planning your campaigns
Suggestions for integrating campaigns with other fundraising efforts
Tips for developing effective messages, content and subject lines
Methods for analyzing key performance metrics and results
Examples from other institutions, and more!

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Christina Bender

Director of the Penn Fund, University of Pennsylvania

Christina Bender is Director of The Penn Fund, Marketing and Donor Participation at the University of Pennsylvania, where she oversees direct response and broad-based appeal efforts programs. Previously, she served in Associate Director roles in annual giving and alumni relations at the Wharton School of Business at Penn. She has held annual giving positions at Widener University and Philadelphia University. Christina was also the Development Associate and Calling Program Supervisor while she received her B.A. in English at Ursinus College.