Measuring ROI in Fundraising

Recorded On: 11/12/2020


In an environment where time and money are limited resources for school advancement programs, many are under increasing pressure to show the effectiveness of their efforts. Demonstrating ROI (i.e., “return on investment”) can help. Whether you’re looking to measure the return of a phonathon program, a direct mail appeal, an individual gift officer, a giving day, or even an entire annual or capital campaign, doing so will allow your program to optimize existing strategies and make the case for further investment down the road.

Register now for your entire team to learn more about how to demonstrate ROI in fundraising.

This webinar is eligible for 1.25 points of CFRE credit.


  • Guidelines for understanding various concepts, terminologies, and metrics
  • Methods for calculating and reporting ROI across different programs and channels
  • Tactics for benchmarking ROI internally and externally
  • Tips for translating key findings into actions, and adjusting strategies appropriately
  • Examples from other institutions, and more!

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John Gough

Senior Executive Director for Advancement Data Operations and Strategy, University of Texas at Austin

John Gough is the Senior Executive Director for Advancement Data Operations and Strategy at The University of Texas at Austin, where he oversees the gift processing, data quality, and reporting & analytics teams. Previously, he held Data Analytics positions in Institutional Advancement at the University of Illinois at Urbana-Champaign. He has also served as an adjunct lecturer at UIUC’s School of Information Sciences and as a visiting lecturer to UT Austin’s Department of Economics. John holds an MS in Library and Information Science, Data Curation from UIUC; an MA in French Literature from NYU; and a BA in French Language & Literature from University of Utah.


Measuring ROI in Fundraising
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